Hi! I design brand systems for cultural brands
I help editorials, podcasts, labels, museums and cultural organizations to build a cohesive, professional and ready to expand visual identity.
Your content is professional, is your brand too?
Many organizations produce valuable content, but their communication doesn’t reflect the quality of their work and what they do.
This usually translates in:
Inconsistent imagery
Difficulty to build trust
Materials that look improvised
Lack of brand recognition
A good branding system is not decoration, is a system that communicates with clarity and authority.
A system designed with cultural impact in mind
I create visual systems that allow that every touch point your brand has speaks the same language: visual identity, website, social media, publications, and more.
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Logo, color palette, fonts and brand guidelines.
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Design of a clear website, functional and aligned with your project’s identity.
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Templates and resources for maintaining visual cohesiveness over time.
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Books, magazines, brochures, articles, and cultural publications.
Who do I work with?
🤝 Cultural Organizations
Cohesive visual communication for initiatives with cultural and artistic impact.
🎙 Graphic Design/Marketing Agencies and Consultants
I design the visual system, website, white paper, presentation templates and more, foreseeing what the agency might need in the future.
🎙 Podcasts
Memorable and flexible visual identities for podcast channels.
📚 Editorials/Publishers
I design brands and visual systems for editorials, magazines, and publishers for their own catalog.
🎵 Music Labels and Music Festivals
Systems prepared for accompanying releases, new editions and progressive growth.
🏛 Museums and cultural spaces
Flexible identities that adapt to expos, activities and new shows.
The word on the street:
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"Florencia is great at taking abstract ideas and turning them into something tangible. She has an impressive background, which is why I chose her initially. I had a classic branding idea (modernist / minimalist) and thought that Florencia would be able to bring it into the 21st century. She did a great job, as she made my branding much more approachable to clients, while still maintaining the classic elements. Thank you!"
Kyle Anderson - Founder in LifeStage Dietitians
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"Florencia was a pleasure to work with and helped me immensely. I would recommend her to anyone who is looking for a thoughtful, kind, and skilled graphic designer. Thank you, Florencia!"
Raelene Smolley - Marketing lead in Hunni Digital
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"Florencia supported me throughout the creation and implementation of my online service offering. She produced a high-quality website that met my expectations, and was very responsive in our dealings. She's available, listens, gives good advice and is very respectful. I'm delighted with the result. She has great human and professional qualities! I recommend her without reservation. Thank you, Florencia!
Laetitia Hardy - Nouvel Horizon Coaching
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"Florencia was awesome to work with! She got my vision and turned it into something great. Super creative, detail-oriented, and easy to communicate with. Highly recommend her for any design work!"
Benjamin Bardy - Founder in Fridgy
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We loved being involved in this small project with Florencia. She made everything feel smooth, which is how we made so much progress so quickly. Thank you!"
Christian Plange- Founder in Ghiol
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"Florencia is a very talented designer and art director. She really helped me out and was easy to work with. 100% Highly recommended."
Fernando Lahoz - Vaga NYC
Got a cultural project you’d like to elevate or create from the ground up?
If you’re looking for an experienced designer in visual identity and brand systems for cultural projects, let’s get in touch.
